Mind-Blowing March Marketing Ideas

Ready or not, March is here! The month of March has officially arrived, and brings with it even more opportunities to promote your business. Whether you’re a small business owner, marketer or workplace professional, there are lots of ways for you to jump on board the March mayhem of marketing.  Between holidays, events and new …

Identifying Your Target Audience

In the marketing world, there’s nothing quite as crucial as an audience. Before you can sell something, you first have to know who you’re selling to. In this case, the who is practically more important than the what. And if you ask any successful business owner about the most vital part of marketing, they’ll undoubtedly say the …

Making the Most of Marketing in May

Happy May Day! May Day is celebrated as the first day of May, commemorating the start of springtime and soon-to-be summer. May is a beautiful month full of fresh flowers, cool, sunny weather and fun events.  For small businesses and marketers, May is chock full of opportunities to share products and services with clients and …

5 Ways to Market on Mother’s Day

As a marketer or small business owner, you know firsthand how many marketing opportunities the season of Spring brings with it. From St. Patrick’s Day, to Easter, all the way to graduation and wedding season, the months of Spring provide a variety of opportunities to connect with your target audience and share your valuable product …

Spice Up Your Social Media Presence

Ardath Albee, CEO of Marketing Interactions, once said, “Social media can provide a conversational extension to a B2B company’s nurturing programs. Social Media gives us the opportunity to humanize our communications and make our companies more approachable.” Social media is not simply about putting content out into the world, but rather about listening, engaging and …