Spring is officially here, and it brings with it budding flowers, singing birds and, of course, the annual spring cleaning. It’s the time of year for us to shake off the dust of winter and embrace the upcoming warmth of summer. But spring cleaning doesn’t just apply to your house—it can also apply to companies. …
Category: Business
How to Take Professional Business Photos
When it comes to managing, working with or marketing for a business, a professional image is everything. You want customers to see the brand and identify it with a company they can trust, rather than think of it as suspicious or even uncredible. One way to present the business brand in a positive light with …
Crafting a Call to Action that Will Drive Your Business
When it comes to online marketing for your small business, it’s all about compelling website visitors to become website customers. You want viewers to take that extra step and become active. What better way to do just that than a strong call to action? Calls to action (CTA) are exactly what they sound like—words or …
How to Use Testimonials to Market Your Business
When it comes to marketing for your business, consumers like to feel valued, personally connected and trusting. One of the best techniques for this strategy are customer testimonials. Testimonials are an effective marketing tool that build trust, are candid and convincing. So how can your business use testimonials? Today we’ll take a look and find …
Marketing Your Business on the Fourth of July
Happy Independence Day! The Fourth of July can be a huge asset for your business to bring in new revenue and clients who are looking for different ways to celebrate the holiday. This week, celebrate our nation’s founding by marketing your business and growing your sales. Here are a few ideas to get you started …
How to Run an Effective Meeting
We’ve all been there: a meeting that seems to go on and on, with no end in sight. You sit and stare at the clock, wondering if someone is ever going to get to the point. Whether the meeting was for an organization, a business or club you’re involved in doesn’t matter—what matters is that …
5 Ways to Keep Tabs on Business Competitors
Pepsi and Coca-Cola. Target and Walmart. Nike and Adidas. No matter what the company is, what it sells or how big it is, chances are there will be competition. Competition is the lifeblood of the business world. It keeps companies on their toes and constantly striving for innovation. If you’re in the world of business …
6 Creative Ways to Boost Employee Morale
When it comes to sustaining a successful business, one component which is often overlooked, but incredibly valuable, is employee morale. As business author Patrick Lencioni said, “When leaders throughout an organization take an active, genuine interest in the people they manage, when they invest real time to understand employees at a fundamental level, they create …
5 Ways to Build a Great Company Culture
In today’s world, employees are looking for more when it comes to work. Not necessarily more money or more benefits (although those are important) but more fulfillment. Employees want to know their work matters—they want to feel valued and like they’re making a difference. Your business can meet those expectations by creating and sustaining a …