When it comes to sustaining a successful business, one component which is often overlooked, but incredibly valuable, is employee morale. As business author Patrick Lencioni said, “When leaders throughout an organization take an active, genuine interest in the people they manage, when they invest real time to understand employees at a fundamental level, they create …
Month: August 2023
Approaching Back-to-School Marketing
It’s that time of year again. The summer days are quickly coming to an end, and before we know it, students will be back in school, teachers will be in classes and parents will once again have a few hours a day without worrying where their kids are. As a small business marketer, it’s your …
8 Tips for Designing Your Small Business Logo
An eye-catching logo gives your business an image and appeals to the target audience. It shows a visual representation of everything an organization stands for, enhancing potential customers’ first impressions, building loyalty among consumers and demonstrating a professional standard. Think of your logo as an ambassador to potential supporters. And while logos exist literally everywhere …
Key Components of Successful Marketing Videos
When it comes to marketing, staying current on the latest trends has a vital impact on successful lead generation. Whether it involves a new social media app, a trending topic or an online marketing campaign, a business grows when it stays up-to-date. Video marketing continues to grow exponentially for online in particular. There are more …
8 Pointers on Creating Effective Flyers
When it comes to marketing a business, there’s a slew of media platforms to consider. Today, we’re going to talk about a classic: flyers. A flyer that stands out from the crowd can cause your sales to either soar or droop. If you’re interested in creating an effective flyer that results in significant lead generation, …